A product designer based in Berlin!

My name is Loay Hassan...I was born and raised in Egypt šŸ‡ŖšŸ‡¬ and I have more than 17 years of experience in commercial user interface and customer-focused digital design!

I moved to Berlin, Germany šŸ‡©šŸ‡ŖĀ  late 2018 and I am currently working as a Product Designer at Helpling!

A part of my daily work, is to create compelling user experiences, guide product decisions through user research, customer development and iterative feedback loops.

I am very passionate about UX design, Interaction design, and UX research, and I love inspiring and guiding people.

šŸ‰ UX case studies

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šŸ”„ Figma

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āžŖ Join my design community on Discord

šŸ™ŒĀ  Key skills:

šŸ‘Ø UX Design & Research

Building highly polished digital products; starting from user research, stakeholder interviews, creating user personas, drawing storyboards, designing user flows, wireframing, and ending with concept ideation, prototyping and validation.

šŸš€ Growth Design

I am not only focused on identifying customer problems and understanding their behaviors, needs, and motivations; but also on identifying and driving growth outcomes for the business.

I care about the impact of my designs and I have been working on projects that were mainly focusing on growth goals.

šŸ‘Œ Mastering the tools

I use amazing tools like Figma, Sketch, Adobe XD, Zeplin, InVision, Lookback, Hotjar, UsabilityHub, Illustrator, Slack, and Google docs to build, test, and share my designs.

šŸ––Ā  My work:

In the past few years; I worked with other Designers, Product Managers, Product Owners, Devs, Marketing, Ops and BI to deliver amazing user experiences and products to the customers. Not to mention that during my employment at Yahoo, I was involved in the design and the implementation of many digital marketing campaigns for brands and companies like P&G, Mercedes, Peugeot, Renault, Kia, Paramount Pictures, Boss, Vodafone, Cocacola, Pepsi, Nestle, Unilever, Turkish Airlines, Volkswagen, Toyota, Allianz, T-mobile, Targo Bank, HP, Orange, Microsoft, Nike, Nissan, MasterCard, mediamarkt, Tchibo, Edeka; covering the EMEA market...šŸ”„

Selected UX case studies:

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